LinkedIn is great for advertising open roles or sharing them with your network. As a recruiter, you can also proactively reach out to professionals who could be strong candidates, even if you’re not connected. This is possible via InMails, provided that you have a premium account.

InMail messages, like emails, have two parts: the subject line (up to 200 characters) and the body text (up to 2,000 characters). Choose a subject line that makes it clear why you’re sending this InMail. It’s best if your message is:

  • Brief: Big chunks of text are usually off-putting and it’s more likely for readers to bounce.
  • Easy to read: Many people check social media on their phones, so use a visually appealing structure with short paragraphs and bullets when appropriate so that your message looks nice on small screens.
  • Specific: Be clear about why you reached out. Mention your company and the role you’re hiring for.
  • Personalized: You don’t have to include every detail you found about a potential candidate’s professional background, but adding one or two things that are relevant to the position will pique their interest.

Here’s an example of an InMail you can send to passive candidates when hiring for a position that matches their profile:

Subject line: Interested in joining our team at [Company_name]? / [Company_name] is looking for a [job_title]

InMail Body

Hi [Candidate_name],

I am [your name] and I’m a [your job title] at [Company_name]. I came across your profile as we’re currently looking for a [job_title] with [mention specific knowledge or skills, like “an expertise in Google Adwords and PPC campaigns”] and I think you could be a good fit.

I’d like to tell you a little more about this position and learn a few things about you as well. Are you available [include date and time or timeframe]? If so, I’d be happy to set up a call. I’m also happy to coordinate or answer any questions you may have via LinkedIn, if you prefer.

I hope you have a great day,

[Your name]

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