If you’re a medical recruiter or hiring manager, you can easily point out the challenges of healthcare recruiting. Lack of readily available or suitable talent, high turnover rates, and long time-to-fill are probably at the top of your list. With an increasing demand of qualified specialists in the healthcare sector, it becomes an increasingly competitive space.
If you’re ramping up your hiring efforts, it’s wise to brush up your medical recruitment strategies. Here is a list of tips you can follow to stay ahead of the latest healthcare recruiting challenges:
5 healthcare recruiting tips to fill those essential roles
1. Post your job ads on niche job boards
After posting your ads to mainstream job boards like Indeed.com and Careerjet.com, it’s time for more targeted outreach. Source your candidates through healthcare job boards, such as Health eCareers or Medzilla.com. This will help you reach out to healthcare specialists directly and find appropriate candidates more quickly.
2. Invest in a recruiting software
A good applicant tracking system will help you deal with recruiting pains, such as a high time-to-hire or a limited access to diverse candidates. For example, with IWA, you can set up a referral system, through which you can involve your current employees in your hiring efforts, or you can search passive candidates more effectively. IWA also tracks these and other processes for you, delivering useful analytics and reports. Read the story of how Houston Behavioral Healthcare Hospital sourced qualified clinicians, while improving their recruiting processes with IWA.
3. Boost your employer branding
With healthcare jobs in high demand, it’s important to stand out in order to bring candidates to your clinic’s threshold. Rethink your employer brand and how you’ll efficiently communicate your vision and values with prospective candidates. For example, you can enrich your careers page with photos that portray daily work life or you can upload videos with current employees sharing their experiences.
4. Assess candidate’s soft skills
To really shine in their work, health professionals must have a people-centered approach and place a high value on helping others. Effective communication and listening skills are crucial, and so is the ability to work well under pressure. Before the interview, prepare appropriate interview questions to make sure candidates have these traits. You could also use psychometric assessment tools, before inviting a candidate for an in-person meeting.
5. Offer smart benefits
What do you need if you’re recruiting for a competitive market? The answer is competitive benefits. Create an attractive benefit package that will not only bring candidates to you but also motivate them to stay. Flexible working hours should be included, especially for roles that occasionally have long shifts. Access to wellness and health programs are a must, too.
If you follow these tips, your healthcare recruiting process can become more efficient, and you may even boost retention rates. A positive candidate experience will have an added benefit in your recruitment process.